About Tanya Pluckrose
Tanya Pluckrose is an expert and thought leader in attracting and retaining high-value clientele, especially women.
For over 2 years Tanya has managed her own mastery consulting business, Pluckrose, LLC, a customer-centric company focused on innovative ways to apply customer strategies that help companies create the right kind of selling experience for the female market. These strategies help increase sales, customer acquisition, and retention.
Tanya is an international best selling author of The Art of Selling to a Woman which offers a unique and refreshing approach to attracting and retaining the most influential purchasing demographic in the world today, the discerning woman with her signature success template, her 3 A’ s.
Tanya has helped companies improve the profitability of businesses in the automotive, real estate, sales and marketing, financial services, multi-level marketing and cosmetic industry.
Tanya’s Money Story:
I have discovered, the thing you need to make peace with the most, comes to you in unexpected ways.
Before moving to America, I had an amazing job working for a world-renowned airline traveling the world. I had climbed the ladder of success within Qantas and earned an amazing, important title and a wonderful juicy income. I was on top of the world, had bought my own apartment and according to my parents was a tremendous success in my family because of my title, achievements within Qantas and income. I had made it. But had I?
It saddened me often to hear my Dad continually ask me, so how much are they paying you at Qantas and what is your title again? It saddens me so much because I so wanted him to see, hear and value me as his daughter and not the title, income, and prestige I had claimed within Qantas. I tried to talk to him about it, but he had his own belief system around success so couldn’t hear me.
I eventually gave up my job with Qantas, after 21 years with this great company, as I married an American and moved to LA. It was a relief to let go of that responsible job of being Manager of an A380 responsible for leading teams of 20 crew and ensuring the safety and comfort of over 500 passengers was met.
I decided upon moving to LA that I was going to do my own thing by starting a business.
After a few poor buying experiences purchasing high ticket items, I noticed a trend, that many salespeople, both male, and female, did not deliver a great selling experience to me. They used high-pressure selling techniques, didn’t effectively listen to me, ignored me and failed to deliver an exceptional client experience during the customer journey I had with them.
It was out of my very own poor buying experiences and speaking with other women that I came up with the idea to write my book, The Art of Selling to a Woman. The undertone of this book was all about women being seen, heard and valued during a selling process.
Early last year, I attended a workshop in Florida and discovered from two facilitators, that often people go into business for many reasons, but it is often the business they chose to run, that is the very thing they need to heal most in their lives, to make peace with.
My mission I can see now was to make peace with myself. To see, hear and value myself. That it was not my Dad’s responsibility to hear, see or value me but rather mine. To give myself permission that I was enough. That I didn’t need a title, income or prestigious job to make me be ok in this world.
The funny thing is God has given me this lesson over the past three years.
My business has failed to expand in the fashion I would have liked. I have spent more money going out than coming in. I don’t have a fancy title. I have a business, but it is world-renowned, prestigious, hugely successful – yet, I have had to make it ok. I am where I am and that must be ok with me and no one else.
I, unfortunately, married a man just like my father who does not see, hear or value me. That has been a painful lesson because not only has my business taught me humility, but my husband has as well. They both have taught me that I must stand up for myself and make it ok with me that I am not earning an income or have a fancy title but rather the gift is me and that is enough.
Right now, I am at crossroads with my business and my relationship with my husband. The only place to turn is to God and to surrender to his will for me.
Every day, I am open to a new way of doing life. The thing I crave the most is peace, happiness, fulfillment, fun and abundance. I just live one day at a time now, I have given up thinking that my business is going to look a certain way. All I do know is that my will isn’t working and to surrender now.
There is one thing out of the three years that I know deep in my heart. I have done my best. I have never stopped trying. Never stopped giving it my all. Never stopped hoping that I could somehow do God’s work with my business.
In fact, maybe I’ve tried just too bloody hard to keep it all together, to strive, achieve to succeed and it dawned on me how little fun I have had in my life over the past three years. I am always filled with guilt all the time for not being a success. It is about time I just stopped trying so hard.
By surrendering, you win. It gives God a chance to change the course of your life, for something more magnificent than you could ever imagine. I am now open to that. In fact, that is the only way to proceed for me, moving forward.
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